We have posted a list of crowdfunding supporters.

Crowdfunding: “We want to save endangered species of matsutake by “revitalizing satoyama” and “creating a new food culture”! ' ended yesterday. We would like to thank 70 people for supporting us with a total of 651,000 yen. We have published a list of our supporters (excluding those who do not wish to be listed). https://matsutakewinefes.com/cf/

About menu plans

We have posted the menus of food and wine on the "Shops and Menu" of this official website. We will also be introducing them on SNS such as Instagram. https://www.instagram.com/ueda.matsutake.wine.fes/

Applications for gastronomy tour was closed.

Applications for gastronomy tour was closed. Thanks to your support, we have reached the minimum number of participants and will be able to run the event as scheduled. https://matsutakewinefes.com/tour/

A press release has been sent!

The press release "'Shinshu Ueda Matsutake & Wine Festival 2023' will be held from September 23rd to 24th, and crowdfunding will also be launched to pass on the endangered species of matsutake to the next generation." https://www.atpress.ne.jp/news/364918

We started crowdfunding!

I wrote my thoughts on the project page, so please take a look. I would be happy if you could share your warm support, support, and share. https://camp-fire.jp/projects/view/692926

The official homepage has been released!

We will update the latest information from time to time, so please check it.

ABOUT! A one and only gastronomic festival
that no one has yet experienced!

"Shinshu Ueda Matsutake & Wine Festival 2023" will be held during the holidays in September, when the autumn harvest is in full bloom, and visitors can fully enjoy food and wine including fresh Matsutake mushrooms from Shinshu!

Ueda is rich in nature and the romance of the Warring States period. In fact, the city harvests the largest amount of Matsutake mushrooms in Japan! And Chikumagawa Wine Valley is one of the most famous wine-producing areas in Japan, and new wineries are springing up one after another.

In a place where you can experience the beautiful nature and culture of Shinshu Ueda, you can find nice pairing of Matsutake dishes and the Chikumagawa Wine Valley wines, and also we hope to create a new Japanese food culture together with you!

Ueda is the largest harvested of Matsutake mushrooms in Japan, but due to the destruction of the "satoyama", damage by pine weevils, and lack of successors, the harvest has decreased significantly, and the domestic Matsutake mushroom harvest is now less than 1% of the prewar level, designated as an "endangered species" and in a critical condition. ※"satoyama" is an undeveloped woodland area near a village.

In order to preserve the rich aroma and flavor of domestic Matsutake mushrooms for future generations, we will make an effort that develop activities to regenerate satoyama through this festival and gastronomy tours.

The venue is the "Ueda Joushi Kouen"(Ueda Castle Park), which is easily accessible from Ueda Station, it is about 1.5 hours from Tokyo station by Shinkansen. Many popular food stalls from Shinshu will be present, including original dishes using Matsutake mushrooms, which can only be enjoyed at this event!

You can also enjoy pairing with premium wines from Chikumagawa Wine Valley, which is attracting attention for its high quality.

Have a great time and experience with Shinshu's wonderful foods and wines! ※"Shinshu" is an old synonym which means Nagano.

Shinshu Ueda Matsutake
& Wine Festival 2023

September 23(Sat., holiday) 10:30〜18:00
24(Sun.) 10:00〜17:00
※Rain or shine / Only cancelled for storms.
※There is a limited number of chairs, but you can use the lawn. It is convenient to have a leisure sheet.
Ueda Joushi Kouen (Ueda City, Nagano Prefecture)
※ Foods and beverages are available at each stalls and kitchen cars. Tickets can be purchased for 3,000 yen (300 yen x 10 tickets, including tax) at reception desk.
※ Wine glass can be purchased for 1,000 yen (including tax) at reception desk, which includes an unbreakable wine glass, an original neck wine holder, and a 300 yen food and beverage ticket. You can also bring your own wine glass.
Food Stalls:
About 25 stores (tentative)
※Matsutake mushrooms, Matsutake mushroom-related products, Matsutake mushroom-original dishes (pizza, pasta, paella, etc.) and foods (cheese, cured ham, basque cheese cake, etc.), Chikumagawa Wine Valley wine, craft beer, etc.
Shinshu Ueda Matsutake & Wine Festival 2023 Executive Committee


上田城跡公園芝生広場 マップ

ENJOY! 8 ways to Enjoy


The best ways to enjoy the
"Shinshu Ueda Matsutake & Wine Festival 2023"!

ENJOY 01 Taste original Matsutake dishes

Taste original Matsutake dishes

Enjoy dishes using Matsutake mushrooms made especially for this event by popular chefs and gourmet restaurants. You will surely discover the taste and charm of Matsutake!

ENJOY 02 Buy Matsutake gourmet products

Buy Matsutake gourmet products

We plan to sell valuable gourmet products such as Matsutake salt and Matsutake oil, which is good for souvenirs from your trip!

ENJOY 03 Premium Chikumagawa Wine Valley wines

Premium Chikumagawa Wine Valley wines

You can enjoy a variety of wines from Chikumagawa Wine Valley, which is now attracting attention.Winery producers and winemakers will also be attend the event.

ENJOY 04 Vote for the “Pairing Championship”

Vote for the “Pairing Championship”

Please let us know which pairing you think is the best, after you enjoy Matsutake dishes and Chikumagawa Wines Valley wines. Voting is easy via SNS, and you can get wonderful prizes by lottery!

ENJOY 05 Enjoy Stage Contents

Enjoy Stage Contents

Music, Sake, and Travel MC & Music Selection Unit "DDS" will liven up the event with lighthearted conversation and DJ. Enjoy a variety of stage contents such as talk shows and live performances.

ENJOY 06 History of Sanada's Three Generations

History of Sanada's Three Generations

Ueda is also known as a sacred place for famous warlord families "Sanada" fans. 
"Ueda Jouseki Kouen",where the impregnable Ueda Castle once stood, is a place where the history of Sanada still lives on.

ENJOY 07 Experience the rich nature of Ueda

Experience the rich nature of Ueda

Ueda is surrounded by rich nature, with the "Chikumagawa River" flowing through it and the "Sugadaira" and "Utsukushigahara Plateaus" offering a magnificent panoramic view.

ENJOY 08 Participate in Gastronomy Tours

Participate in Gastronomy Tours

Gastronomy tours are a great way to experience the food culture of Shinshu.This original tour includes a visit to Matsutake mountain, a winery, a cheese factory, and other attractions of Shinshu!
> Details coming soon!

ACCESS! Access

Ueda only 90min by bullet train from Tokyo.

Access MAP

Venue: “Ueda Joushi Kouen” park

Address:6263-i, Ninomaru, Ueda City, Nagano Prefecture

By Train

JR Ueda Station, Shinano Railway Ueda Station, Ueda Dentetsu Bessho Line Ueda Station
(These three stations are attached to each other)
<Transportation from the stations to “Ueda Joushi Kouen” park>
On foot:Go straight from the front of Ueda Station Castle Exit and turn left at "Chuo 2-chome Intersection". (Turn left at the "Chuo 2-chome Intersection" (about 10 minutes).

By Car

From the Ueda Sugadaira Interchange on the Joshinetsu Expressway, drive approximately 4 km. (Approx. 15 minutes).

<Parking lot information>
1.Ueda Joushi Parking Lot
Located on the south side of the grass plaza. Please see the park guide for location. 88 spaces for standard-sized cars. Free parking. When parking motorcycles, please use the Ueda Joushi Parking Lot.

2.Ueda Joushi North Sightseeing Parking Lot
This parking lot is for regular vehicles only and can hold up to 224 vehicles. Parking fees are charged. The fee differs depending on the period of use, as the fee is divided into regular and special periods.

NOTICE Notice and request

Notice about tickets

  • For food and drink, please purchase a food and drink purchase ticket of 3,000 yen including tax (300 yen x 10 tickets) at the venue reception and use it in each tent or kitchen car.
  • If you have purchased pre-sale festival food and drink tickets at Peatix, please prepare your Peatix tickets as they will be exchanged for a sticker-type food and drink purchase ticket worth 3,000 yen at the venue reception.
  • If you applied for a support return with food and drink tickets through the crowdfunding “CAMPFIRE”, we will exchange it for a sticker-type food and drink purchase ticket at the venue reception, so please enter your “user name” and “support ID”. Please let us know at the reception.
  • Food and drink may end early depending on the item. note that. Please note that we will not refund any tickets due to sold out.
  • Cannot be changed, exchanged, refunded, reissued, or redeemed for cash after purchase. There will be no refunds if the event is unavoidably changed due to the change or cancellation of vendors, or if the event is interrupted or canceled due to natural disasters or unforeseen accidents.
  • We will not compensate for travel expenses (including cancellation fees) to the venue due to the cancellation of this event.
  • Tickets are valid only during the exhibition period. We do not offer refunds.

Notice about events

  • Please be sure to check the precautions before purchasing a ticket.
  • Please refrain from bringing in food and drinks. Please use the booth in the venue. If it is found that you have brought it in, it will be confiscated.
  • Unbreakable wine glasses and neck wine glass holders will be sold at the reception. You are welcome to bring your own glasses, but please be careful when handling your glasses, as there are some families with small children.
  • This event will be held in rain.
  • ease refrain from taking places.
  • Those who act in a way that disturbs other customers inside or outside the venue, or who do not follow the instructions of the staff, will be forced to leave the venue. In that case, no ticket refunds will be made.
  • Smoking is prohibited in the venue.
  • Unauthorized solicitation or advertising is prohibited inside the venue.
  • Please come to the venue by public transportation.
  • Drunk driving and underage drinking are strictly prohibited by law.
  • Cooler boxes, parasols, bottles and cans, explosives such as fireworks, other dangerous items, items prohibited by law, and animals (except service dogs) are strictly prohibited to be brought into the venue.
  • The opening time, final entry time, and closing time are subject to change without notice due to unavoidable reasons.
  • Please note that the organizer is not responsible for any accidents, incidents, thefts, illnesses, injuries, etc. that occur inside or outside the venue.
  • Please act at your own responsibility and act accordingly inside and outside the venue. In the event of an accident or injury, the parties involved will be responsible for resolving the issue. Please note that the organizer will not be involved in the resolution of problems such as consultations regarding troubles between customers.
  • There are no coin lockers in the venue. Please manage your baggage at your own responsibility.
  • Please note that we will not exchange or return any official goods sold at the venue unless they are defective.
  • Please be sure to separate your garbage and dispose of it in the trash can.
  • We respect the self-responsibility of everyone who participates, and aim to create a festival that everyone can truly enjoy. The irresponsible actions of just one person can deprive many people of their enjoyment. In order for all participants to have a pleasant time, please take responsibility for various matters such as rules, morals, garbage, illegal parking, and your own physical condition.